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2026-04-06 1 min read

BeeBlast website and branding update

Rebuilt BeeBlast's marketing site from scratch with Astro 6, Convex backend, GSAP animations, and a refreshed aurora-inspired brand identity.

A complete rebuild of the BeeBlast marketing and branding website. The previous version was a React SPA — the new site uses Astro 6 with React islands for interactivity, Convex for the backend (contact forms, lead capture, meeting requests, bookings), and GSAP for scroll-driven animations.

BeeBlast site

Key changes in the rebrand:

  • Astro 6 migration — static-first architecture with React islands, cutting JavaScript payload dramatically compared to the previous full React SPA
  • Convex backend — replaced manual API endpoints with Convex for real-time form handling, lead management, and booking flows
  • GSAP animations — custom noise shader, team reveal animations, and a visualization banner that bring the aurora identity to life
  • Expanded content — added research, use cases, solutions, blog, careers, press, and product pages for a full enterprise marketing presence
  • Search — built-in search index for content discovery across all pages
  • shadcn/ui — consistent component layer with Base UI and Tailwind v4

Still deployed on AWS S3 + CloudFront with the same lean infrastructure.